The concept of creating a nutritionally superior protein originated from Advance International, Inc.’s founder, Mr. Mazi Ghorbani and his wife Gabriela Ghorbani, founder of Pledge to Humanity. Together, they learned the horrific truth how millions of children die from malnutrition every year because: they can’t get the milk, vitamins, and minerals their young bodies need. Mothers in these poor villages can’t produce enough milk themselves and can’t afford to buy it. Even if they could, they can’t store it – there’s no electricity, so no refrigeration. Powdered milk is useless because most villages don’t have clean water. Mazi set out to discover the best source of protein and the most efficient means of delivering the protein. As a result, Advance Protein Powder (APP) was established to achieve this goal. In 2014, APP produced a highly nutritious ready to eat package that will be distributed via NGOs and their partners. This initiative is a dream come true and is part of the APP constitution.
In a July 2012 report, the United Nations states that food production will need to increase by 60% to feed the 2+ billion more people that are expected to be on this planet by 2050. Yet, our current methods of manufacturing food is near full capacity as nature can’t keep up with our unsustainable demands on land, fresh water, forest, and the eco-system in general. Currently, a quarter of the planet (land) is required to produce most of the food supply. Yet, 75% of the planet (water) is only producing a fraction of the world’s food supply. APP is contributing to changing these figures around with its marine based protein powder that requires zero grain, zero land & fresh water, is sustainable, is nutritionally superior (benefits found only in fish), and has a minuscule carbon footprint. In addition, the protein powder is a highly functional ingredient that works well with many end products.
The fishing industry has often been condemned for its wasteful practices. As much as 40% (Oceana 3/14 report) of global fishing yield is wasted, often discarded back into the oceans, creating a dangerous aquatic environment for the future. The fish that is retained is stored at high economic and environmental expense using vast amounts of refrigerated space, electricity, and transportation. The patented APP method eliminates waste through a refining process that allows 99% of raw fish to be used for human consumption.
APP is aligned with multiple socially impactful campaigns – from helping save the oceans, feeding the third world children, provide more nutrition in school lunches, and helping meet the food demands for the growing population numbers with a green & sustainable source of natural material that has superior nutritional values not found in any other source of protein.