Committed to Sustainability
Advance Protein's unique products are sourced with only the most sustainable fish species on the planet. We make our ingredients from 100% wild, abundant, certified sustainable ocean fish from the pristine waters of the Pacific Northwest. Our patented technology & ingredient system gently converts these food-grade fish into nutritionally superior ingredients and other high-quality products.
Produced with a clean label, A Perfect Protein® is just simply that - pure, safe, premium protein from the world's most sustainable protein source, the ocean.
Blue is the New Green
In traditional land and plant protein manufacturing, huge amounts of arable land, fresh water, chemicals, pesticides, enzymes and acids are used to either care for or harvest the protein source. But it doesn't have to be this way. Advance Protein's patented process uses no fresh water, pesticides, enzymes, or arable land to produce A Perfect Protein®. The only ingredient is wild-caught, certified sustainable fish. That means more land to grow our fruits and veggies, a lighter burden on our scarce water supply, and a smarter food system.
Advance Protein's highly efficient manufacturing process extracts premium protein from whole fish, resulting in minimal waste and an extremely small carbon footprint.
"Seafood is truly one of the world's renewable resources...fish are astonishingly fecund and resilient."
- Andy Sharpless, Author of The Perfect Protein: The Fish Lover's Guide to Saving the Oceans & Feeding the World
New, Disruptive Manufacturing Technology 
In traditional land and plant protein manufacturing, huge amounts of arable land, fresh water, chemicals, pesticides, enzymes and acids are used to either care for or collect protein from the source. But it doesn't have to be done this way! With over 13 U.S. and Protein patents granted and patents pending, Advance Protein is at the forefront of truly sustainable protein innovation.
Our patented SEAVIOR® manufacturing process creates a minuscule carbon footprint when compared to all other protein manufacturing processes. We don’t use any fresh water, arable land, animal feed, pesticides or other harmful additives, and that means more land to grow our fruits and veggies, a lighter burden on our scarce water supply, and a safer, more efficient food supply system. That’s why we like to say: "Blue is the new green!"
Improving the Food Supply
In a July 2012 report, the United Nations states that food production will need to increase by 60% to feed the 2+ billion more people that are expected to be on this planet by 2050. Yet, our current methods of manufacturing food will not be sufficient as nature can’t keep up with our unsustainable demands on land, fresh water, forest, and the ecosystem in general. Currently, a quarter of the planet (land) is required to produce most of the food supply. Yet the water that covers the other 75% of the planet is only producing a fraction of the world’s food supply.
Advance Protein is poised to revolutionize the food system with marine based ingredients that are produced in the most sustainable way possible.
The Environmental Impact of Food
In addition to being one of the most carbon-efficient foods on the planet, wild-caught fish require no land, no freshwater, and has a much lower impact on wildlife — in fact, according to the world-renowned University of Washington School of Aquatic and Fishery Sciences, no ocean fish has ever gone extinct due to fishing!
Research from the University of Washington's Fishery Experts
"Terrestrial food production has been (and continues to be) the largest driver of habitat and biodiversity loss on the planet. Agriculture is responsible for about a third of all greenhouse gas (GHG) emissions—contributing more to climate change than global electricity and heat production. How does the environmental impact of seafood compare?"
Find the answer & much more at Sustainable Fisheries, a University of Washington project that studies the seafood industry.
Certified Sustainable
We use only wild species, certified sustainable by the Marine Stewardship Council. Sustainable fish are harvested at a rate that allows the population to rebuild each year, ensuring safe and nutrient-rich protein for generations to come.
100% Wild Oceanic™️
Fish protein is organic, made with wild, non-GMO fish. It's free of pesticides, hormones, preservatives, and additives, making APP® the purest protein on the market.
Low Impact
Our patented SEAVIOR manufacturing system is scalable and compact. Its closed loop system produces no emissions, processing fish into protein powder, pharmaceutical grade omega oil, and double distilled water with minimal waste.
• Sourced from Marine Stewardship Council™ Certified Fisheries
• 100% WILD OCEANIC™
• Industry Certified and Compliant
• No Pesticides
• No Hormones
• No Fertiizers
• Zero Fresh Water Requirement
• Patented, Eco-Friendly Manufacturing Technology
• Low Carbon Footprint
• Non-GMO Project Certified