Our Story

Much attention has been given to protein, its roles in the human body and its benefits to athletes and non-athletes alike. As the demand for alternative protein surges, resulting from both a growing world population and greater appreciation for the benefits of protein products, the effects placed on our resources and environment has exposed a risk to the sustainability and security of our food supply. The heightened interest on such negative externalities has highlighted a need for innovation and a movement toward sustainable sources of protein that lessen the burden on our ecosystem.

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That is why Advance International, Inc. has developed APP. APP – A Perfect Protein® is a protein powder with superior nutritional properties and a neutral taste made from wild, ocean-caught, sustainably sourced fish using a newly-patented process that requires no fresh water or arable land. APP® is a protein that is not only good for the body, but is also good for the planet.

Who We Are

We're a team of entrepreneurs, humanitarians, food scientists, materials scientists, process engineers, and more. We have a passion for sustainability and responsible, healthy living, and we believe that marine protein is the way forward for creating a green food system and ending hunger.

What We Do

We make healthy and sustainable ingredients for your formulating needs.